Founded in 1977 by Jake Carpenter, Burton is a manufacturer of snowboards. Their team of designers and professional riders develop (lifestyle) products for snowboarding. From a large selection of snowboards to specially designed bindings, boots, outerwear, and accessories.
The company is well-known for building the world’s first snowboard factory. Since then they have become the largest international snowboard brand. The Burton products are available worldwide in over 4.300 stores. 1.500 of them are located in the United States. In addition, the stores also sell several sub-brands that focus on specific niche markets. Such as ‘Anon’ for goggles and eyewear. ‘RED’ for helmets and body armor. ‘Analog’ for outerwear and ‘Gravis’ for footwear. Since 2003 they also allow online stores to sell their products.
The Burton product line is split into four different categories. ‘Freeride’ for high mountain and backcountry riding. ‘Freestyle’ for versatile riding. ‘Park’ for tricks on the half-pipe. And ‘Carving’ for carving down the side of the mountain. Each of the categories has different levels of performance and price.
In 1998, they also launched a program called Learn To Ride. At that time they were the only snowboard company to focus on instruction methods and beginner-specific equipment. In order to give beginners the best initial snowboarding experience. As a result, participants continued to snowboard.
Since 2008 they started using a single-channel binding mounting system. This binding system named EST eliminates weight by mounting the binding to the board from the sides of the binding instead of the middle. Thereby getting rid of the middle baseplate. Most of all this system allows moving the bindings in another direction from before, back and forward.